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Nabil Foods, the most prominent name in the frozen food industry in Jordan and the region, recently participated in SIAL Canada 2013 Expo, an annual food industry exhibition held alternately in Toronto and Montreal. This year’s expo, which took place in Toronto, hosted approximately 700 exhibitors from 45 countries.
This year marks the second time for Nabil to participate in SIAL Canada, where the company presented its wide range of products, including over 200 varieties of cold meats, ready meals and desserts.
Commenting on the company’s participation, General Manager of Nabil Foods, Nabil Rassam, said, “Nabil Foods’ participation in this year’s SIAL Canada Expo is a huge step for us in establishing and strengthening our relationship with the Canadian food industry. With the free trade agreement between Jordan and Canada enacted late last year, Nabil’s leading position in the local market affords us a unique role in expanding these trade relations and raising the status of Jordanian products in North America. This exhibition was a fruitful, well-timed opportunity for us to continue our expansion into the Canadian food industry and other global markets.”
In line with its recent expansion efforts, Nabil Foods’ noteworthy product diversity allows the company to establish its name on a more global scale, with products created to satisfy the largest possible segment of consumers. In addition to its participation in SIAL Canada, Nabil Foods also exhibited its products at this year’s Gulfood Exhibition in Dubai, which gathered 50,000 brands from more than 110 countries, as well as at the HORECA Kuwait 2013 food expo, with more than 50 regional companies represented.
Nabil Foods was founded in 1945 and today is considered one of the most prominent names in the frozen food industry in Jordan and the region. The company produces more than 200 chicken, meat, and fish products, along with a line of ready-to-eat frozen meals and desserts. Nabil also supplies a number of international fast food chains with food products for their operations.