National Geographic Abu Dhabi (NGAD) maintained its winning streak at the PromaxBDA Global Excellence Promotion, Marketing and Design Awards, as announced on June 14 in Los Angeles, USA. The channel, which will celebrate its third anniversary on July 1, participated amidst global competition in three categories and won gold in each one of them.
NGAD won in the following categories: Sales Promotion – Collateral/Specialty, for its Wild Cards campaign; Non-Fiction/Reality Programming Campaign Using Integrated Media, also for Wild Cards, and Consumer Promotion Using Integrated Media, for its Earth Day – Use Plastic Wisely campaign.
This brings the total wins achieved by the channel at the Promax Awards to seven golds, one silver and one bronze – a phenomenal achievement in just three years.
“It is an honour and a pleasure to have our efforts recognised at such a prestigious forum. National Geographic Abu Dhabi is committed to developing marketing materials that are as unique and innovative as our channel’s programming is. To have our marketing and promotional campaigns competing and winning at a global level is testament to the fact that some of the world’s finest work comes from this region,” said Athreyan Sundararajan, Head of Marketing and Business Development, National Geographic Abu Dhabi.
He added, “It can be a challenge to create communication material for a factual entertainment channel, as there is an intense need to be creative, appealing and yet direct enough to have the communication register. Both of our campaigns, for ‘Wild Cards’ and ‘Earth Day’, proved to be successful initiatives and receiving global accolades - most importantly those allocated by our peers - makes us feel incredibly proud of our work and inspires us to continue to push the envelope.”