Driven byits strong belief in the importance of engaging the community, Nawras arranged its first Tweetup earlier this week for a group of key Omani social media enthusiasts. During the entertaining tour of the Nawras Campus - the home of Nawras - the tweeps were able to see how the Nawras family works as well as experience the vibrant, open plan environment. The tweeps stopped to pose questions to family members and were able to see first-hand, the efforts constantly invested in being excellent, caring and pleasingly different.
The Tweet up began at the Nawras flagship store at Muscat Grand Mall. As the tweeps were learning more about the products and services Nawras offers, they got a big surprise as Ali Al Habsi, Nawras brand ambassador and national football hero, joined the gathering. Everyone wished Ali well after his recent operation as enjoyed the opportunity to take photos with him.
The tweeps continued their tour with a visit to the marketing team where they discovered the passion for creativity that drives the brand. They explored the company’s social responsibility programmes including an overview of the final preparations for the ninth Nawras Goodwill Journey, which will begin touring the Sultanate during the Holy Month of Ramadan.
Ross Cormack, Nawras Chief Executive Officer gave the tweeps a warm welcome and thanked them all for taking the time to visit Nawras. He spoke about the importance of social media and the role it plays in creating exciting new ways to communicate with people in Oman.
Next stop was an interesting update on the Nawras Network Turbo charging programme. The visitorswere briefed on the state-of-the-art network and the many sophisticated communication solutions Nawras is using to enhance the customer experience.
The tour concluded amidst a hive of activity within the 24-hour multimedia contact centre, where the caring style of service offered by Oman’s customer friendly communications provider, was clearly evident. An explanation of the company’s dedication to delivering a rewarding customer experience was given as tweeps listened to Nawras Champions handling some of the thousands of calls received each day.
After the gathering, Hashar Al-Mandhari, Manager -Social Media, commented on the first Tweet up, by saying, "We consider this gathering as another bridge with the community. We believe it is vital to be active in the new world of social media and were fully aware of the importance and tremendous impact it has. Our visitors are recognised for their expertise and knowledge as well as being very influential in the local society. We thank them all for taking the time to get to know Nawras and our pleasingly different way of working.”
Al-Mandhari added, "Last year Nawras launched its social networking accounts. Today,we have more than 100,000fans on Facebook and about13,000 followers on Twitter. However, what is most interesting is not just the number of fans and followers but the important role social networking plays as a feedback channel that helps us to enhance and enrich customer experience in a fun and interesting way.
“From this Tweet up we listened to opinions about our products and services from some very important and influential people who deal with communication every day. This is only the start of more coming gatherings that emphasise how close we are to our customers.”
During the Tweet up many questions were posed, with lots of interaction taking place not only on the ground at Nawras, but also in social media platforms with the online community.