Nawras road safety campaign
Nawras secured no less than three bronze category awards at this year’s Dubai Lynx Awards for outstanding creativity and approach in communicating its road safety campaign. Despite stiff competition, with each category receiving hundreds of entries this year, the award recognised Nawras’ innovative and attention grabbing awareness campaign posters, that proved a big hit in terms of advocating much-needed road safety awareness in the Sultanate.
“We have seen a worrying upward trend in the number of car accidents here in Oman. Many of these accidents are attributed directly to the use of mobile phones while driving. As a telecommunications company we are very committed to encouraging safe driving in our community by spreading awareness of the dangers of using a mobile phone at the wheel. We also hope to raise awareness of other dangers, such as speeding, tailgating and driving while tired,” said Subhra Das, Chief Commercial Officer at Nawras.
“Our road-safety awareness campaign took a new approach by focusing not only on the driver, but also on the passenger, making them equally responsible for safe driving, instead of exclusively appealing to drivers. We are very pleased that the posters were recognised for their originality, as Nawras is serious about connecting with customers and acting responsibly, especially when it comes to issues that have such a serious impact on the community.”
By clinching three Dubai Lynx awards in the Print, Print Craft and Outdoor categories, and increasing exposure to this critical issue, the campaign demonstrated that road-safety messaging can be innovative and eye-catching, to reinforce the correct messages. This is something that may become more prominent as the Sultanate sees an increasing number of road-safety awareness initiatives being launched to combat the problem.
The Dubai Lynx Awards is the Middle East and North Africa region’s most sought-after award, serving as the definitive measure of creative excellence. This year saw 2,279 entries in 15 awards categories, showcasing the region’s best work in the creative industries. Winners were selected by eight international juries during the Dubai Lynx International Festival of Creativity which took place from the 9 to the 12 of March.