Ahmed Al-Naqbi, the Head of Direct Banking & E-Development at NBAD
The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, has re-launched its Mobile Phone Application, the one-touch banking is available for Android, BlackBerry, iPhone and all smart phones.
NBAD’s one-touch banking with the new NBAD Mobile App offers NBAD customers full control over their account allowing them to transfer funds including remittance transactions, pay utility bills, make donations, and view all their accounts using their device. NBAD Mobile App is free.NBAD Mobile Application has a special and unique feature allowing consumers to send money to themselves, which allows withdrawal of cash at an ATM without a card but by using a PIN that is sent to the accountholder by SMS.
“The new NBAD Mobile App extends our superior services to iPhone users and since NBAD is the first to allow international remittances, it is unique in the market,” said Ahmed Al Naqbi, the Head of Direct Banking &E Development at NBAD. “It was imperative to enhance NBAD Mobile Apps as iPhone penetration rises in the country and NBAD is committed to remain in the forefront of offering the latest and most advanced technological services to customers.
The UAE has one of the highest mobile penetrations standing at nearly 200%. Smart Phone penetration is more than 15% and expected to rise to nearly 30% by 2015.
NBAD Mobile Application is a secure service that allows consumers to access their account with a secure password.
Detailed information aboutNBAD Mobile Appis available at http://www.nbad.com/domestic/channels/mobile_apps.php, where it can also be downloaded.
The Mobile App service also allows remittances through NBAD’s partner MoneyGram. The remittance feature allows consumers to remit internationally to anyone worldwide where receivers can cash out the money from any of the 277,000 MoneyGram agents located in 190 countries within 10 minutes. This is particularly suited to the expatriate segment in the UAE that typically sends funds to a recipient in other countries as it benefits millions of people across the globe. NBAD Mobile Application saves time and money as it means no need to travel to remittance location, no need to queue, no closed doors due to opening hours.
NBAD Mobile App also allows bill payments to Etisalat, utility companies and American Community School; and donations to Red Crescent Society and others.
“NBAD continues to meet market trends; the Bank launched Mobile App less than a year ago, after NBAD became the first UAE bank to offer mobile banking with the launch of Arrow Services,” Mr. Al Naqbi said. “Our valued customer and the market can expect NBAD to continue to be the leader in technology rollout.”