Emirates NBD, a leading bank in the region, announced today that 390 lucky cardholders had received AED 360,000 worth of prizes as cash back, and iPads worth AED 60,000, in the first two draws of its festive SWIPE2WIN campaign.
“There has been a tremendous response from Emirates NBD cardholders to this innovative campaign,” said R Sivaram, Senior Vice president and Cards Business Head, Emirates NBD. “Holiday and travel spend is generally on the increase during this season with Christmas, end-of-year, New Year and DSF promotions. Emirates NBD’s Swipe2Win initiative has leveraged the festive season sales and discounts, by encouraging people to use their cards instead of spending through cash.”
The campaign that was launched on December 6, 2012, offers hourly prizes to customers each time they use their credit card. Credit cardholders who make a transaction between 12am and 12pm will get the opportunity to win AED 1,000 every hour, while the highest spending cardholder each day will win an iPad. A total of 800 prizes, including a Grand Prize of 1kg of gold, can be won until the campaign finishes on February 5, 2013.
Hourly prize winners are chosen based on a lucky draw of card spend of over AED 100 in a particular hour. Every AED 100 spent will entitle the customer to an additional entry into the draw. The daily winner for an iPad will be selected on the basis of the highest cumulative spends during that day, including in-store, online and international transactions.
The mega prize of 1 kg gold will be announced at the end of the promotion period. The winner will be selected on the basis of a minimum cumulative spend of AED 20,000 during the promotion period. Every additional AED 20,000 spend will qualify customers for an additional entry into the draw.