Nissan at Dubai Lynx Festival of Creativity
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Nissan has once again claimed the most awards of any automotive manufacturer at the Dubai Lynx Festival of Creativity.
Nissan collected three awards in total, claiming ‘gold’ in the typography category for its ‘Crash Text Dummies’ campaign; its Lebanon distributor, Rymco, claimed ‘silver’ for the quality of its Corporate PR communications; while the innovative GT-Academy programme won ‘bronze’ in the Branded Content category.
This follows success last year when Nissan became the most awarded automotive brand across the Middle East in 2013 for its marketing campaigns with ‘Crash Text Dummies’ having previously won at both the MENA Cristal 2013 and the Global Cristal Ceremony 2013.
Samir Cherfan, Managing Director at Middle East said: “Nissan’s ambition is to lead the automotive industry in the Middle East, not just in sales but also in quality of service and our communication with customers. One way we do this is by taking an innovative approach to marketing which delivers excitement and engagement. Through these campaigns we aim to not only educate the public about our product offerings, but build relationships and reinforce trust.
“Our success at Dubai Lynx is testament to our leadership of the automotive industry in creating impactful, relevant and memorable campaigns which resonate with the region’s customers.”
Nissan’s grand gold award winner, ‘Crash Text Dummies’, utilized a 1.8 metre sculpture of the letters ‘FYI’ to illustrate the dangers of texting while driving. Targeted at young people in a form and language that resonated with them, sites were chosen at leading universities to create broad awareness.
The 2014 Dubai Lynx Festival of Creativity celebrates and honors pioneers in the creative field. The spectacular gala evening at the MENA Salam Jumeirah Dubai, saw hundreds of the media industry’s most creative leaders and VIPs come together to recognize the best campaigns from the past year. In addition to Samir Cherfan, Nissan was represented by Monal Zeidan, Director of Marketing at Nissan Middle East, as well as Yolande Pineda, General Manager-Corporate Communications at Nissan Middle East.