Mums asked and Nestlé Cereals listened. Determined to make nutritious breakfast easier for families, Nestlé is responding to mums’ request for a more nutritious breakfast option for kids. Now the Nestlé Breakfast Cereals that are most popular with kids and teens, such as NESQUIK, CHOCAPIC and HONEY CHEERIOS, have 9g or less sugar per 30g serving* – that’s up to 30 per cent less than before. In fact, the new recipes will invite mums to re-think breakfast cereal as a nutritious breakfast choice for kids.
With a strong Nutrition Commitment and as part of Nestlé Breakfast Academy initiative, Nestlé Middle East yesterday held a breakfast event at Emirates Towers in Dubai for mums. The informal and interactive event was especially designed to give them hands-on tips and tools to provide the best nutrition for their children and to announce the news about the new recipes. Attended by over 150 mothers, the event was a good opportunity for mums to discuss their children’s and their own nutritional needs and habits with experts including a nutritionist giving tips on how to start the day right. The star speaker at the event was ‘Super Granny’, who hosted interactive parenting workshops on child development and eating behaviour.
In addition to having less sugar than before, all the new Nestlé Cereal recipes will also be made with more whole grain than any other ingredient, they provide a good source of calcium per serving (15% of RDA) - a minimum of 50% increase from the previous recipes, and contain vitamin D for the first time ever. Most importantly all Nestlé Cereals will continue to have a delicious taste that kids will love, ensuring that both mums and kids are happy at breakfast time.
According to recent research conducted by Nestlé, it was found that mothers across the Middle East were confused about the nutritional value of breakfast cereals compared to other breakfast options. Many of the region’s mums didn’t believe that Nestlé Cereals are lower in calories, fat, salt and sugar than many other breakfast options. However, that’s not the case. Even before Nestlé’s recipe improvements, a serving of 30 g NESQUIK cereal with 125ml semi skimmed milk already had less sugar than a pot of fruit yoghurt or a banana.
Karine Janho, Corporate Nutritionist at Nestlé Middle East, added, “Breakfast cereals are an excellent choice for kids and adults. They can be made with whole grain and they provide important vitamins and minerals. In fact studies show that in many countries breakfast cereals are one of the main sources of certain vitamins and minerals and make a relatively low contribution to sugar intake.”
The nutrition improvements announced are Nestlé breakfast cereals’ biggest effort to date, in line with consumer demand, following calls from parents for less sugar.
The Nestlé commitment is that, by the end of 2015, Nestlé branded breakfast cereals popular with kids and teens will:
Contain 9g total sugars or less per serving.
Contain vitamin D for the first time ever.
Contain 135mg sodium or less per serving.
Be made with more Whole Grain than any other ingredient.
Be a good source of calcium per serving (15% of RDA** per serving).
“We recognize that mums face many challenges in the mornings. That’s why we want to make it easier to understand breakfast nutrition as well as offer nutritious options to make it easier to give kids a good start to their day,” said Dina El Ghandour, Breakfast Cereal Senior Brand Manager at Nestlé Middle East. “With this objective in mind, we continue to run the Breakfast Academy course to help empower and inspire mothers around the Middle East with practical knowledge on planning nutritious breakfast meals for the whole family, with a view to support healthy growth, optimal performance, weight management and general wellness. “