Nokia has announced it has won the award in the “Best New Mobile Handset, Device or Tablet” category at the Mobile World Congress 2012 for the innovative Nokia 808 PureView. The award is testament to the brand’s commitment to delivering innovative mobile phone products for consumers.
“It’s a fantastic award because it signifies that consumer experience counts. These are first signals that we are executing against our strategy. That we’re bringing great products to our consumers – and that this is just the beginning. There’s lot more to come. This is the type of innovation that Nokia has traditionally been known. This technology will live on in the future and will be seen in future devices from Nokia,” said Tom Farrell, Vice President, Nokia Middle East.
“It’s about tech, but it’s about how tech is used to make a consumer have a fantastic experience. The imaging is fantastic; the audio is fantastic; the navigation technology is fantastic,” added Farrell.
Nokia’s new 808 PureView was showcased at the Mobile World Congress. This is the first smartphone to feature Nokia PureView imaging technologies, bringing together high resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms, which will support new high-end imaging experiences for future Nokia products.
The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 megapixel maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
In addition to superior still imaging technology, the Nokia 808 PureView, also includes full HD 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.
“Nokia PureView imaging technology sets a new industry standard by whatever measure you use,” said Jo Harlow, executive vice president of Nokia Smart Devices. “People will inevitably focus on the 41 megapixel sensor, but the real quantum leap is how the pixels are used to deliver breath-taking image quality at any resolution and the freedom it provides to choose the story you want to tell.”