A TV commercial for Ooredoo’s new Shamel post-paid packages recorded over one million views within 72 hours of its launch. Produced by Senyar Marketing, the commercial tracks the history of mobile phones in Kuwait from the ‘80s through ‘90s all the way to the millennium and the present time.
Commenting on the new packages, Ooredoo Corporate Communications Director Mijbil Alayoub said: “We have designed the new Shamel post-paid packages after conducting local market analysis and customer reviews. We seek to offer customers the best services with high value. We are confident that Shamel new packages will appeal to our customers and offer them great value and flexibility, helping us to continue our drive to enrich people’s lives.”
New exclusive benefits
The new benefits will give customers more flexibility, allowing them to freeze contracts up to three months a year, while traveling, without paying any fees. New Shamel customers can also enjoy unlimited local voice calls on Ooredoo, including all packages. They can also transfer contracts at any time and carry forward unused Internet data to the following month, which will provide customers with more freedom to use the web.
Ooredoo helps new Shamel customers to stay up to date with the latest technology, offering them extra handsets on monthly instalments, irrespective of advance commitment.
Innovation in style
Commenting on the TVC, Alayoub added: “The branding team, led by senior manager Fatima Al-Mukhaizeem, designed in cooperation with Senyar the TV commercial in a unique way that encapsulates the decades-old history of mobile phones in Kuwait since 1980s until the present. When we thought of renewing Shamel packages, we had in mind the idea of offering unprecedented benefits for our customers in Kuwait. During the past four decades and since the launch of mobile phone services, contracts remained unchanged despite technological major improvements and modifications in the industry. Therefore, we offered the new Shamel packages with a first-of-its-kind service in Kuwait.”
Ooredoo’s Senior Manager for Branding Fatima Al-Mukhaizeem said: “Television commercials have become an important and much-anticipated event. We try to translate the values of our brand in a way that fits within the Kuwaiti spirit, to reiterate our brand’s presence within society. We’re hoping that this TVC will resonate with our audience and appeal to them.”
Clothing, furniture and colours in the TV commercial were inspired by 1980s and 1990s. The commercial was performed by the rising stars Dhari Abdul-Redha and Ilham Ali, with a cameo role for social media influencer Musaed Al Mutairi.
Ooredoo launched Shamel post-paid packages for the first time after adopting the new international trademark Ooredoo in 2014, offering integrated packages, including handsets and Internet data as well as local and international voice calls.
For more information and details about the new Shamel offers, please visit any of Ooredoo branches, authorized dealers in Kuwait, the company’s website www.ooredoo.com.kw or contact customer service by dialling 121.