Ooredoo, the fastest network in Kuwait in 2016, participated in Fight Like a Girl, a breast cancer awareness event that was held in Jumeirah Hotel last week. The event highlighted the importance of regular screenings among women and early detection, since breast cancer is one of the most prevalent forms of cancer in Kuwait today. The agenda of the event included informative talks by health care professionals and inspirational stories by breast cancer survivors. It was attended by a number of Ooredoo Kuwait employees, headed by the chief operating officer Frederic Debord.
Ooredoo’s support to this event falls in line with the company’s social responsibility strategy which focuses on raising awareness of healthy living and women empowerment. Moreover, Ooredoo Group is a supporter of the United Nations’ Global Goals initiative. Out of the 17 global gaols, Ooredoo has fully adopted goals #3 and #5, which aim to achieving good health and gender equality, respectively.
Commenting on the sponsorship, Mijbil Alayoub, Senior Director of Corporate Communications at Ooredoo Kuwait said “Our corporate social responsibility extends beyond raising awareness about breast cancer; we are striving to be catalyst providers for opportunities to enrich women’s lives. We aim to enable them with chances to achieve growth in various fields, such as entrepreneurship, civic involvement, and volunteerism. It is very important to us as a private entity, that we support women to achieve greatness, and that starts by promoting regular check-ups and screenings that could save hundreds of lives.”
Ooredoo will continue to seek out different initiatives that fulfill the company’s CSR objectives and provide support to ensuring a healthier and more prosperous Kuwait.