Amaal Al Lawati, Director at Ooredoo
Ooredoo’s Contact Centre recently won the Best Call Centre Service Assurance award at the annual Middle East Call Centre Awards, fighting off strong competition from all over the region. The prestigious award recognises Ooredoo’s role as an innovator in customer experience, with the company consistently meeting customers’ needs.
Kaab Al-Kharusi, Process & Quality Section Head, represented Ooredoo at a gala event in Dubai where he received the award. Call centres from around the region attended the ceremony and participated in the awards.
“This award underlines our commitment to consistently engage customers, using the latest technology to meet their needs and deliver inspiring customer service. From our Omni-channel to the digitalisation of Ooredoo’s services, we are constantly assessing new ways to reach our users and achieve customer satisfaction,” said Amaal Al Lawati, Director at Ooredoo. “I would like to thank all those that made winning this award possible. The constant vigilance, care, and training of our family has enabled us to connect with customers on a human level and improve the Ooredoo experience in every way.”
Organised by INSIGHTS, the Middle East Call Centre Awards has become the undisputed regional benchmark for remote customer interaction success. Not only is it widely acclaimed as the most comprehensive, rigorous and strategy-aligned contest of its type in the world but the process of preparing a submission is proven to enhance outcomes and performance in areas such as customer data analysis, process re-assessment and re-development, and employee teamwork.