Orange Jordan recently entered into an exclusive partnership with Play 3arabi, a social mobile games publisher focused on the Middle East & North Africa region, whereby Orange Jordan will continue offering support for its game “Arab Racing,” which is currently available on the Play Store and App Store for both Android and Apple (iOS) operating systems. The strategic agreement came after Play 3arabi was crowned the winner of Orange Jordan’s first season of BIG (Business Innovation Growth), a startup support and incubation program for aspiring young entrepreneurs.
Orange Jordan, providing technical and further business development support to Play 3arabi, will be featured throughout the “Arab Racing” game in various Orange branding that has been added into the game. Fans of racing games and Orange Jordan subscribers alike will have plenty to enjoy while playing “Arab Racing,” a high-speed, multiplayer, 3D-racing game set in Middle Eastern cities. The game challenges players on exciting race routes, allows them to form teams and compete against thousands of others in the region, and features an array of highly customizable options, allowing for a truly unique and integrated experience.
Commenting on the occasion, Orange Jordan CEO Jérôme Hénique said, “We at Orange Jordan are very proud of the wide success and further progress that Play 3arabi has enjoyed since being the top participant of our first season of BIG. The gaming community in Jordan and the surrounding region is larger and more diverse than it has ever been, and social media, including mobile games, has become one of the most important mediums through which children and young adults can become more familiar with technology and the world around them. By offering our support to Play 3arabi, we expand on our commitment to serve as a guide to the digital world and to assist youth entrepreneurs in achieving actual manifestation of their ideas and firm establishment of their startups in the market.”
CEO of Play 3arabi Joseph Shomali said, “We would like to show our immense gratitude to Orange Jordan for their focused instruction during our time as part of BIG and for their continued, comprehensive support of Play 3arabi and our game ‘Arab Racing.’ We are excited to offer such a unique game to the local market, capitalizing on the common love of cars and racing in the region, and we anticipate very positive preliminary feedback after the game’s recent launch.”
Through BIG, launched last year as part of Essentials 2020, Orange Jordan aims to support, guide, and contribute to the growth of new Jordanian startups as they expand into new markets and reach more customers, focusing on investment needs, product improvement, customer development, and business support. In upcoming seasons of BIG, Orange Jordan hopes to continue boosting the growth of local startups through acceleration programs, expert-level mentorship, and various hands-on workshops.