OSN, the region’s leading pay-TV network, scooped two prestigious awards at The Marketing Show 2013, for the ‘Best New Loyalty Programme’ and ‘Best Twitter Strategy.’
Since its launch just over a year ago, OSN Privileges, the network’s loyalty programme, saw over 13% of its customer base register with an average of 5,000 new members joining OSN Privileges each month. The intensive research prior to launch, customer-centric values and features, and the extraordinary success achieved in such a short span of time are some of the factors that helped OSN Privileges earn the accolade of the ‘Best New Loyalty Programme’.
Highlighting the focus of OSN to draw on the latest social networking tools, its award-winning Twitter strategy is based on three key pillars: listening, being targeted and staying relevant. These principles have helped OSN grow its Twitter followers 15-fold from 4,000 to 70,000 over the last 12 months.
Similarly, on Facebook, OSN’s fan base has grown by over 27 times, while its YouTube page views have increased from two million to 30 million this year underlining the network’s successful ability to engage and retain audiences with compelling content.
Hamad Malik, Chief Marketing Officer, OSN, said: “The awards highlight OSN’s commitment and success in conceptualising and implementing breakthrough marketing strategies that not only add value to the end user but also reinforce our brand strengths.
“While OSN Privileges rewards subscribers for their loyalty and gives them even more from their subscription, our social media strategy provides direct access to the brand and at the same time, engages audiences with compelling content that keeps them coming back for more. This is a proud moment for the entire marketing team especially since we were up against extremely strong regional brands.”
The Marketing Awards, a well-established industry event, recognised excellence in social media and loyalty across sectors with some of the biggest brands in the region shortlisted for top honours.