Nidal AbouLtaif , VP Middle East Africa Turkey, Avaya
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Avaya, a leading global provider of business communications applications, systems and services, has organized its annual PartnerConnect Conference road show. The conference that kicked off today in the UAE and will move onto Saudi Arabia, Turkey and South Africa and will focus on helping partners to grow regional adoption of the company’s innovative video, collaboration and customer care solutions.
In 2012, Avaya has made a number of strategic acquisitions, grown its midmarket solutions to address the Middle East’s burgeoning small- and medium-sized business sector, and advanced its applications to address the communications challenges facing the region’s private and government sectors. “The Time is Now” is Avaya’s theme at this year’s conference, highlighting the need for businesses to integrate video, voice and data communications into their customer interactions for increased efficiency and competitive advantage.
With Avaya’s recent acquisitions of Radvision, a leading provider of video conferencing technologies over IP and wireless networks, and Aurix, a speech analytics and audio data mining technology specialist, partners can now offer a full portfolio of communications solutions to the region’s hotels, banks, telecoms operators, oil and gas organizations and other key industries. Avaya’s new channel-centric strategy highlights the ease of use across its broad range of applications, while still focusing on the delivery of business-enhancing solutions to vertical markets including hospitality, healthcare, financial services, and public sector.
Recognizing that more than 90 percent of businesses in the Middle East, Africa and Turkey have fewer than 500 employees, particular attention will also be given to Avaya’s game-changing suite of midsized business solutions for unified communications and networking. Providing solutions that are affordable and simple to use gives the Middle East’s smaller businesses – the backbone of the regional economy – competitive advantage, cost savings and the ability to grow.
The Avaya Connect partner programme is evolving to reflect changing channel dynamics and ensure that Avaya partners in the Middle East & Africa are equipped to deliver the broadest possible solution sets to their customers. In order to provide these partners with the skills and certification needed, Avaya intends to open its first training center in the Middle East at Dubai Silicon Oasis, specifically to train partners and customers throughout the Middle East, Africa and Turkey.
Senior Avaya executives, including Nidal Abou-Ltaif, Vice President, Middle East, Africa and Turkey, will discuss how partners can capitalize on Avaya’s full portfolio of communications solutions to grow market share within the region’s hotels, banks, telecoms operators, oil and gas organizations.
Recipients of Avaya Business Partner Awards, which recognize channel partners for market growth and achievements during 2012, will also be announced at the conference.
“Avaya empowers our channel to address specific, timely business opportunities in the region as companies look for better customer care solutions, move toward cloud adoption, and increase collaboration across regional offices – all of these initiatives create significant growth platforms for Avaya’s partners in the region. Whether in developing expertise for specific industries or implementing new solutions such as video collaboration and social media integration, Avaya is ensuring that our partners have the training, skills, and tools needed to address these opportunities.” Nidal Abou-Ltaif, Vice President Emerging Markets, AVAYA.