Miss Diet Pepsi competition
PepsiCo-Jordan launched its Miss Diet Pepsi 2013 competition under the slogan Style is Attitude, which is being held for the second time in Jordan. Following remarkable success in 2010, this year’s competition will draw the participation of Jordanian and Lebanese contestants who will compete for the coveted title of Miss Diet Pepsi 2013 in Beirut.
The first phase of the competition commenced on Friday 13th September, 2013, at the Landmark Hotel, where a judging panel comprising renowned Jordanian and Arab figures from the beauty, make-up, etiquette and fashion industries evaluated shortlisted contestants, 20 of whom were chosen to qualify for the second phase of the competition; Facebook voting. During the second phase, the five contestants who receive the highest number of Facebook votes will travel to Beirut to compete against Lebanese finalists in the Miss Diet Pepsi 2013 grand finale event.
The competition will witness the participation of community figures and will include a session organized by PepsiCo-Jordan for the contestants to discuss how to achieve success on all fronts. The workshop will also cover the importance of a balanced lifestyle and will offer fashion, beauty, make-up, photography and etiquette tips in order to spur the contestants to strive for excellence. The winner of the Miss Diet Pepsi 2013 competition will be awarded USD 10,000 and round-trip tickets for two to Paris, France.
“By launching this competition, we sought to set a positive example of the modern, beautiful, confident and ambitious young Jordanian woman who understands the importance of leading a balanced lifestyle. We are confident that the Miss Diet Pepsi 2013 competition will bring forth inspiring, strong-willed, passionate and stylish young women who have the courage to fulfill their aspirations and pursue their dreams,” commented PepsiCo-Jordan’s Marketing Manager, Areej Helou.