PepsiCo-Jordan newthink Festival
As part of its continuous support to youth, PepsiCo-Jordan announced its official sponsorship of newthink Festival, which took place on 15th and 16th June, 2013, at King Hussein Park in Amman.
Over the course of the two-day Festival, PepsiCo-Jordan distributed its products amongst the attendees and organized a number of entertaining activities. The Company surprised the crowds at the Festival with a Zumba Flash Mob performance. PepsiCo-Jordan also set up a branded Yella Now frame where attendees took instant Polaroid pictures as memorabilia of the Festival.
At the conclusion of each day, PepsiCo-Jordan held a draw on valuable prizes including iPads, iPods, iPhones and PSPs.
“We are proud to have participated in newthink Festival as an official sponsor. This annual event promotes creativity and innovation, and provides youth with the opportunity to unleash their talents, seize the moment and create unconventional success stories. We are delighted to have been part of brilliant ideas that have inspired Jordanian youth from all the Kingdom’s governorates to establish a better future for themselves,” commented PepsiCo-Jordan Human Resources Director Hawar Hijazi.