During the Holy Month of Ramadan, month of generosity and abundance, PepsiCo has launched a Ramadan campaign by the name of Karam, which is Arabic for generosity.
With Karam, PepsiCo will donate one million Saudi Riyals to Albir and Insan charitable societies for the care of orphans, to buy presents, clothes and an Eidiya, on the occasion of the Holy Eid al-Fitr for orphaned children.
The Karam campaign was supported on Pepsi Arabia Facebook page, calling out to all fans to click on the Karam Button in order to spread the concept of generosity and confirm their participation in the campaign. Pepsi invited its fans with an objective to raise 1million clicks equivalent to one million acts of generosity, inviting relatives and friends to join in the rally.
Other activities in PepsiCo’s Karam campaign included invitation videos featuring celebrities and influential society personalities such as the famous Saudi artist Qusai, and the renowned Hassan Al Assiri, who have participated in order to promote the “Karam” campaign and drive the spread of generosity.
PepsiCo has stated that through its Karam campaign it is honoring its commitment to maintain a humanitarian presence by providing a helping hand to the community, which stems from its deep faith in the values of social solidarity and belief in the importance of national companies contributing to the development of society.
The company stated that it is partnering with Albir and Insan in recognition of the noble achievements of these two charitable organizations in caring for orphaned children, who are dear to all our hearts and in our deeply rooted beliefs we need to cherish and help.
In turn, both Albir and Insan have expressed their appreciation of this generous initiative by PepsiCo, which significantly adds to the charitable contributions they receive from the local community.
The social responsibility initiatives undertaken by PepsiCo represent important steps in the company’s efforts to serve the community by contributing to Saudi Arabia’s social development within the framework of the Kingdom’s religious and cultural values.