International Dead Sea Ultra Marathon
PepsiCo-Jordan sponsored the 20th International Dead Sea Ultra Marathon (DSUM). Organized by the Neurological Society (NS), the Marathon was launched under the patronage of His Royal Highness Prince Firas Bin Raed and was held in partnership with the Greater Amman Municipality (GAM). The 20th International Dead Sea Ultra Marathon drew the participation of over 8,000 runners representing 52 different nationalities. The Marathon’s full proceeds were donated to the Neurological Society.
As part of its sponsorship, PepsiCo-Jordan distributed amongst participating runners its Aquafina bottled water as the Marathon’s official and exclusive source of pure drinking water. PepsiCo-Jordan also set up a number of water stations along the 52km race route to the ‘Lowest Point on Earth’.
“Sponsoring this internationally recognized fundraising event for the seventh consecutive year is in line with PepsiCo-Jordan’s ongoing efforts to support and encourage sporting events across the Kingdom and promote a healthy lifestyle amongst Jordanians,” commented PepsiCo-Jordan Human Resources HR Director Hawar Hijazi. “I would like to commend the Neurological Society for its unwavering efforts to provide patients with financial help for necessary surgical procedures, and to increase awareness on neurological diseases.”
Following the conclusion of the Marathon, an honorary ceremony was held at the Movenpick Hotel and Resort in Dead Sea. During the ceremony, H.R.H. Prince Raad Bin Zeid presented Hijazi with a plaque in recognition of PepsiCo-Jordan’s ongoing efforts to support the International Dead Sea Ultra Marathon.