Sean Connor, General Manager, Plug-Ins
PLUG INS, the UAE’s first multi-brand consumer electronics retailer, has registered 16 percent sales growth and saw visitor footfall increase by over nine percent during this year’s edition of Dubai Summer Surprises.
Sales of Smartphones particularly the recently launched Samsung S4 and S4 zoom, Blackberry Z10, Q10 and the HTC One were popular among customers along with tablets from Apple and Samsung. This year there was also an increasing trend toward the bigger size TV’s especially the premium 85” panels.
Sean Connor, General Manager of PLUG INS said: “DSS has always been successful in creating a buzz and hype which were clearly visible from our sales numbers. We always try to up the ante and offer real value to our customers. This year, our customers benefitted from various bundle offers, gift vouchers and alongside our in-store competitions we were able to offer a whole new shopping experience to our customers.”
As part of its DSS offer, PLUG INS offered customers, purchasing the latest consumer electronics items including mobile phones, smartphones, cameras, tablets, notebooks and desktops, home appliances and the latest TV’s, gifts and vouchers worth AED 2 million .Adding to the excitement, were in-store and facebook competitions where customers won fabulous prizes.
PLUG INS represents over 350 leading brands in the UAE through an established network of eight stores located in popular shopping destinations including Dubai Festival City Mall, The Dubai Mall, Al-Ghurair Centre, Mall of the Emirates, Deira City Centre, two stores in Marina Mall, Abu Dhabi and the newly opened Connect store in Al Wahda Mall in Abu Dhabi.
For more information, customers can visit the PLUG INS facebook page: facebook.com/plugins.ae or follow it on twitter: twitter.com/pluginsuae or alternatively call 800 PLUGINS (800 758 4467).