Sean Connor, General Manager, Plug-Ins
With kids getting ready to go Back-to-School, PLUG INS, the UAE’s first multi-brand consumer electronics retailer, expects higher sales of IT products, tablets and its related accessories.
The consumer electronics retailer expects sales of notebooks, tablets, laptops and smartphones to be popular choices among parents looking for the latest gadgets to help their kids with school work.
“The back-to-school period is one of the busiest times of the year as parents look to buy the latest IT products for their kids,” said Sean Connor, General Manager of PLUG INS. “This year we anticipate an increase in some of the most popular IT products as more educational institutions look to digitize their notes and reading material.”
Starting August 22 to September 7, PLUG INS will run its ‘Genius Juniors’ campaign as part of its Back-to-School activity, where customers can participate in an online ‘Word Boggle’ (a fun word search game) contest on its facebook page (facebook.com/plugins.ae). Customers who complete the challenge will enter a draw to win exciting prizes including notebooks, tablets, smart phones, printers, hard drive, headphones and gift vouchers from Samsung and PLUG INS along with a certificate.
Sean said: “We want to make going back-to-school exciting for both parents and kids. Through our value deals on the online contest we believe customers will get real tangible benefits.”
PLUG INS represents over 350 leading brands in the UAE through an established network of eight stores located in popular shopping destinations including Dubai Festival City Mall, The Dubai Mall, Al-Ghurair Centre, Mall of the Emirates, Deira City Centre, two stores in Marina Mall, Abu Dhabi and the Connect store in Al Wahda Mall in Abu Dhabi.