Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, has had a remarkable 2011, as the latest sales figures show that the brand is more popular than ever.
The regional office, with a presence in the Middle East since 1999, celebrates its most successful year ever in the region, with a 16 per cent sales increase on its previous record year of 2010. Close to 8,000 (7,949) vehicles were sold in the region in 2011.
The highlight of this record-breaking year was August – which was Porsche Middle East’s best ever sales month; with 924 vehicles being delivered to customers.
Globally, Porsche is also celebrating a new delivery record in 2011: 118,867 vehicles were sold worldwide; a 22.2 per cent increase compared with the year before.
George Wills, Managing Director of Porsche Middle East and Africa FZE, says: “2010 was already a record breaking year for us, but the 2011 performance has surpassed even that! Back in August, we celebrated our best month ever, and I hoped that 2011 overall would be a good year, but this is a fantastic tribute to the hard work of our importers; to the excellence of the brand in the region, and most of all, to the trust our customers continue to place in Porsche.”
In fact, since setting up a direct presence in the region, Porsche has enjoyed a continuous sales growth, with figures surpassing expectations.
The Porsche model range continues to surprise and delight discerning customers across the region and with the announcement of the exciting new 911, the order book is bulging with more than 600 pre-orders.
Despite the launch of the new version of the iconic 911 Carrera, sales of the existing model saw a 31 per cent increase in 2011.
The Porsche Cayenne enjoyed an enormous 35 per cent sales increase over 2010 figures, with a high number of pre-orders underlining the popularity of the unique Porsche high-performance SUV, which was the brand’s best selling model in 2011.
Despite run-out, the Boxster has proven to be an attractive model with an impressive 29 per cent increase over 2010.
Meanwhile, Cayman sales also increased by 29 per cent year-on-year.
Now in its third year here, the Porsche Panamera has seen double digit growth across the region compared to 2010, especially with the Turbo, Turbo S and strikingly sporty GTS (available in March this year) models impressing clients old and new.
George Wills, Managing Director of Porsche Middle East and Africa FZE, adds: “These figures speak for themselves. Porsche is well known, well-loved and highly desired across the region. Porsche is, and always will be, a strong lifestyle statement, and there’s no denying the brand is a legend.
“Those who buy a Porsche not only buy a vehicle, but they are buying into a rich history of automotive excellence; they are buying something which exudes passion; something which exceeds all their expectations of what a modern, intelligent sports car should be; while both preserving tradition and welcoming the future.”
Innovations that continue to impress customers include the Porsche-Doppelkupplungsgetriebe (PDK), which offers seven automatic gears, shortening acceleration times. Compared to manual transmission, PDK offers lower fuel consumption, due to intelligent shifting strategy.
Porsche also offers the world’s first ever seven-speed manual transmission; auto start/stop function; electro-mechanical power steering; Porsche Dynamic Chassis Control (PDCC) and Porsche Torque Vectoring (PTV) – all of which have been developed as part of Porsche Intelligent Performance, a philosophy of improving efficiency and lessening environmental impact which permeates the brand at every level, and will help ensure Porsche enjoys continuing success in future.