At this year’s third edition of the Qatar Motor Show, Porsche is showcasing not one, but four exclusive highlights from its model range. The exclusive line-up includes the regional premieres of the highly anticipated Cayenne Turbo S, new generation Cayman and 911 Carrera 4, the icon’s four-wheel drive version. In addition, the German manufacturer is presenting one of the first Panamera Platinum Edition models that arrived in the market.
The elegant special edition Panamera, also available as Panamera 4 and Panamera Diesel, stands out thanks to its subtle, independent design features in platinum silver metallic combined with expanded standard features and exclusive details. The model, which can be ordered in five exterior colours, is now available across the region.
George Wills, Managing Director of Porsche Middle East and Africa FZE, says: “We are thrilled to be showcasing our latest line-up of sports cars at this year’s Qatar Motor Show. This is a great start to 2013 with almost all vehicles on display for the first time in the region. Our highly competitive model portfolio demonstrates that 2013 can be another good year for Porsche in the Middle East.”
Porsche Middle East and Africa FZE had an astounding 2012 with a 15 per cent sales increase on 2011 across all models. At the close of the year a record 9,171 vehicles were delivered to customers across the region compared to 7,945 in 2011.
Wills adds: “The Porsche brand is going from strength to strength and our customer base continues to grow. Last year the popularity of the Cayenne continued to rise in our region with a 19 per cent year on year sales increase. Due to the high popularity of our SUV range, we are excited to present our exhibition highlight, the new Cayenne Turbo S, to motor show visitors. I am absolutely convinced that the latest addition to our SUV range will be enthusiastically received particularly here in the Middle East.”
By introducing the Cayenne Turbo S, Porsche is setting new benchmarks in the SUV segment in terms of exclusiveness and driving performance. With its 550 horsepower, the model assumes top position in our SUV range and is one of the fastest SUV’s in production series today.
The third generation Cayman has been completely re-developed. It is lower, longer, and lighter, making it more efficient yet more powerful than ever. The two-seat, mid-engine sports car is available in two classic Porsche versions: the Cayman and the Cayman S. The base model is powered by a 2.7-liter flat six-cylinder engine with 275 horsepower.
The new 911 Carrera 4 features the typical Porsche all-wheel drive with rear-focused layout, guaranteeing maximum vehicle dynamics on a wide variety of road surfaces and in all weather conditions. The model is set to continue the success and heritage of the 911 series, which was the region’s biggest success story for Porsche in 2012, With 1,274 iconic sports cars delivered, the year on year sales increase is an unsurpassed 95 per cent (2011: 654).
Visitors to the Qatar Motor Show can view Porsche’s exciting model line-up from 29th of January till 2nd of February at the Doha Exhibition Centre.