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PepsiCo-Jordan launched on 1st September, 2013, its latest radio competition, offering audiences the chance to win an all-expenses-paid trip for two to attend worldwide singing sensation Beyoncé’s live concert, slated for 19th October, 2013, in New York. The competition was launched on several Jordanian radio stations; namely Play FM, Beat FM and Spin FM.
To enter the competition, participants must SMS the phrase Live for Now with Pepsi and Beyoncé to 90802 whenever they hear the radio spot which will continue to air until 30th September, 2013. All SMS will enter a draw, after which the lucky winner will be announced.
“We are delighted to offer young Jordanian music fans this once-in-a-lifetime chance to travel to New York to see Beyoncé live in concert. This competition corresponds with Pepsi’s new slogan, Yalla Now, which urges young individuals to live the moment and fulfill their dreams. We would like to wish all participants the best of luck and look forward to finding out who the lucky winner is at the end of the month,” said PepsiCo-Jordan’s Marketing Manager, Areej Helou.