Calling on all visitors and residents of Qatar to understand the country’s rich tradition and values, Qatar Tourism Authority’s (QTA) is supporting the campaign promoting the reinforcement of the country’s Law of Ethics.
A campaign run by group of writerswas a call to remind visitors and residents alike of the local dress code in public places. Originally launched earlier this year, the “One of US” campaign reached out to visitors and residentsto help them align with local traditions and culture by communicating what to wear for both women and men. The idea behind it was to help raise awareness of the guidelines to avoid embarrassment for expats.
The campaign launched on Twitter is based on Article 57 of the Qatar Constitution that prohibits wearing indecent clothing in public, and clarified what exactly is deemed inappropriate.
Founder, Najla Al-Mahmoud, explained the group’s rationale was that they understood that foreigners come from a different culture and would not necessarily know what is acceptable in Qatar or the need to comply with etiquette and public decency.
The campaign also seeks to establish mutual respect among the different cultures that unite the local community to preserve the nation’s values and its heritage. Inviting all residents and visitors to respect the dress code, the dress code campaign guidelines are to be displayed on posters in shopping mall and public spaces. These guidelines will also be placed on QTA’s website and future guides and brochures published by QTA in accordance with the Law of Ethics in Qatar.
Hana Al Emadi, of Qatar Tourism Authority commented “With Qatar welcoming everyone as a country that is proud of its culture and heritage, QTA lends it support to this campaignin line with the Law of Ethics. Qatar has rapidly become an important destination on the international stage and the number of visitors has considerably increased over the years. It is thus even more important for us to welcome those arriving from abroad and share with them dress code guidelines that will ensure they feel welcome.”