Abdulla Mahmood, Head- MARCOM, RAK Ceramics
RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has recently presented exclusive insights about the latest global trends, ceramics production and consumption pattern in the UAE during its participation at the World Ceramic Tiles Forum, held recently at the JW Marriott Hotel in Mexico City. RAK Ceramics was joined at the Forum by other major stakeholders of the global ceramic tile industry and international ceramic tiles associations representing countries such as Italy, Germany, Spain, USA, Mexico, Brazil, Argentina, China, Japan, Australia, Turkey, and Ukraine, who together discussed topics such as emerging technical challenges, standardization, trade issues, sustainability and international tile marketing efforts.
RAK Ceramics’ participation at the Forum was to reaffirm its status as one of the world’s leading global players in the ceramics industry and share its views on various global issues such as standardization of products, trade barriers, counterfeiting and copyright of tile designs. Some of the global tile trends discussed included the growing demand for larger format of tiles, various tile sizes and slimming of tiles, where RAK Ceramics’ successful RAK Slim range was one of the highlights. In addition, RAK Ceramics also shared UAE’s commitment to sustainability, with Masdar City in Abu Dhabi being highlighted as the world’s most sustainable city relying on renewable energy. RAK Ceramics’ role as the founding member of Emirates Green Building Council and its commitment to launch sustainability was highlighted with its eco-friendly product range and environmentally friendly manufacturing facilities.
Abdulla Mahmood, Head- MARCOM, RAK Ceramics, said: “Being the world’s largest manufacturer of ceramic tiles, RAK Ceramics’ presence was imperative at such a global forum. The forum gave an opportunity for us to present our insights on global ceramic tile trends, the ceramics industry in the UAE and its influence in the international markets. The participants in the forum were highly impressed with RAK Ceramics’ phenomenal success story that has put the UAE firmly on the global map of the ceramics industry.” Mahmood further added, “RAK Ceramics has also been gaining significant market and media exposure through our participation at high-profile events such as this forum in Mexico. Our expansion plans in North and South America continue to gain momentum, driven by the rapidly growing demand for premium-quality ceramic tiles and bathware across the region, thus giving RAK Ceramics a great opportunity to reaffirm its reputation as one of the most trusted brands in the global ceramic tile industry.”
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.