RAK Properties PJSC, Ras Al Khaimah's (RAK) biggest property developer listed on the Abu Dhabi Stock Exchange, encouraged the residents of its local communities to switch off their lights Saturday night (March 29, 2014) in celebration of this year’s edition of Earth Hour, a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF) that engages a massive mainstream community on a broad range of environmental issues. The company switched off the street lights, common area and non essential house lights of their flagship projects, Mina Al Arab, Julfar Towers and RAK Tower, for one hour during the event. The move demonstrates RAK Properties’ continued commitment to the planet and the preservation of its natural resources. The participation at Earth Hour also reflects the company’s aim to increase community awareness on the importance of reducing energy consumption and the many advantages and benefits to be gained in doing so.
Mohamed Sultan Al Qadi, Managing Director and CEO of RAK Properties, said, "Earth Hour carries a very strong message; urging everyone to take part in the collective efforts to help sustain the Earth and its resources. In line with this, the preservation of natural resources has always been an important concern for RAK Properties. We have remained steadfast to our commitment of developing world class residential projects that are in compliance with green building standards, which has become a fundamental principle in our policies--because we believe that the future generations deserve to inherit a clean and safe world to live in.”
Earth Hour is a global initiative that began in Sydney, Australia in 2007. Since then, the global event with its universal message of reducing energy consumption is annually celebrated by more than 7,000 cities and towns. Earth Hour encourages communities, people, households and businesses to switch lights off for one hour as a symbol of commitment to the planet.