Ramada Hotel & Suites Ajman
Ramada Hotel and Suites Ajman, a premier destination for business and leisure travellers, marks its third consecutive year as the top-performing hotel in the northern emirates by achieving an average occupancy rate of 91% in 2013, which is 4% higher than 2012’s figures.
The property sold a total of 124,000 room nights in 2013, surpassing 2012’s record of 105,000. Fifty-seven percent of its total bookings are from the leisure segment, with guests from CIS regions on top of the nationality mix, followed by the German, GCC, Indian and Pakistani markets.
Iftikhar Hamdani, General Manager of Ramada Hotel and Suites Ajman, noted that the hotel’s occupancy throughout the year has not gone below 90%, even during off-peak seasons and the demand is expected to rise in 2014. In fact, Ramada Ajman had increased its room inventory in the last quarter of 2012 with the opening of 60 rooms to accommodate the influx of guests. He commented, “We have a very positive outlook in 2014 and we intend to maintain our position as the top hotel in the northern emirates. Tourism in Ajman is booming thus, the demand for rooms will continue to increase. There is a need to add at least 200 more rooms in the emirate to be able to cope with this high demand.”
He said that the property’s main markets will remain Russians and Germans but the Turkish market is gradually picking up. With Dubai’s recent win to host World Expo 2020, Hamdani added that he expects an increase from the corporate and MICE segment with the onset of various projects across all emirates.
Ramada Ajman has the highest room demand from the CIS market among other properties in the UAE, with a guest satisfaction rate of more than 93%. The property won its first TripAdvisor Certificate of Excellence in 2013, strengthened its partnership with Fly Express Tourism to tap the growing Turkish market, and attended the major travel exhibitions including World Travel Market and Luxury Leisure Moscow. Iftikhar shares, “We take pride in our achievements in 2013 and we attribute these to the different initiatives and strategies of the management team, along with the steadfast commitment, dedication and first-rate service of all our staff.”