Ramada Downtown Dubai, located in Dubai’s most prestigious and vibrant district, will promote the latest hotel developments and key projects to spread awareness and educate visitors and fellow exhibitors at this year’s Arabian Travel Market (ATM), the region’s premier travel and tourism event, scheduled to take place from 30th April to 3rd May.
Wael EL Behi, Executive Assistant Manager, who will lead the team will highlight the recent launch of the hotel’s Arabic website which will help reach out a wide range of guests in and around UAE as well as GCC. “Another active project is the Social Media which will take our hotel to a whole new platform of visibility and interaction with the guests. This will include branding of the hotel on Facebook, Twitter and Youtube. We are also creating a detailed virtual tour of each and every section of the hotel which will display our rooms and its amenities,” he said.
The hotel has recently made improvements to attract the MICE business. The hotel suites have now twin beds in some of the units. Further in the pipeline is the installation of a well-defined mobile application to enable guests to instantly make bookings and get access on hotel location and information.
“ATM has always been a platform to interact and exchange ideas. The main motive for ATM this year will be networking and maximizing opportunities in terms of business. Some of the best hotels will be at ATM, therefore exchange of business concept and ideas will take place. The Exhibitors Diary of 2012 showcases some of the finest and diverse brands coming together, including accommodation, tourism attractions and other benefits. Being a part of this will be the best opportunity to showcase our hotel which is located in the prime area of Dubai – Downtown overlooking the Burj Khalifa and Dubai Mall,” added El Behi.
The Ramada Downtown Dubai team will be exhibiting under the UAE pavilion at stand UAE1110. Guests and exhibitors will see aggressive marketing and detailed communication about the property with brochures and fact sheets in both Arabic and English. Those visiting the stand will also receive a CD containing a complete and short presentation about the property.
“Our main objective would be aggressive and elaborate marketing. With the increasing competitors around the city, we want to aim on being more service oriented. Unique and niche service is the key to diversifying our product. ATM will be the right medium to do so,” ended EL Behi.