Oman is one of the oldest destinations famed for fragrances and frankincense over 3,000 years ago and still continues to take centre stage with strong presence in the perfume industry. According to Euromonitor International, the perfume sales in Oman are expected to increase to $91 million annually by end of 2014.
Given this optimistic growth trend, Rasasi Perfumes – one of the leading fragrance brands across the GCC region – is eyeing aggressive expansion in its retail presence in the country.
The company plans to open new stores during the year and beyond. Rasasi currently operates 20 stores in the Sultanate, spread across Qurrum City Center, Safeer Mall, Sohar, Gharbiya, Salalah etc Rasasi’s expansion is part of its strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach across the region and making it more accessible to its customers.
Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “The perfumes sector in Oman offers tremendous potential for growth, amidst a huge potential in other parts of the Gulf. Oman is a strategic growth market for Rasasi Perfumes, and we see a massive growth opportunity in the country. We plan to have more stores strategically located within the Sultanate, which would be more accessible to our discerning customers and meet their varied requirements.”
Rasasi’s business has grown steadily over the years since its inception nearly 34 years ago and has been successful in operating over 115 stores across the region – in Qatar, United Arab Emirates, Oman, Bahrain, Kuwait and the Kingdom of Saudi Arabia. Rasasi stores are conveniently located at prime locations across all the countries, which are easily accessible by end-users and customers.