Mustansir Lakdawala, Renault GCC Managing Director
Renault GCC has sold in the first half 2012 close to 6000 units reporting a growth of 32% for over the same period in 2011. The increase is significantly higher than the 20% growth of the market Total Industrial Volume. Furthermore, Renault is now ranked 17th among automotive brands in the GCC, a positive jump by two ranks compared to the same period in 2011.
Three Renault models (Logan, Fluence and Safrane) are now among the top 15 best-selling European models in the region. In the C segment, Renault Fluence is number 1 best-selling European model with plus 29% sales increase compared to the six first months of 2011. In addition, Safrane, Renault flagship model is now entering in the Top 20 of the best-selling models in the challenging and very competitive DE Segment. The New Renault Safrane performance at the end of June 2012 is + 118% compared to the same period 2011.
From May 2012, Renault GCC has introduced the shockingly affordable new Renault Duster which has in just two months at the end of June 2012 entered the top 20 best-selling models in the SUV-S Segment.
InSaudi Arabia, Renault keeps its title of first European Brand far ahead from the other European competitors.In a Saudi market on rise by 15%, Renault performance is +29% from January to June 2012.
In UAE, Renault continues its fast growing momentum with + 49% growth almost doubling the market evolution, which makes Renault among the top 10 fastest growing car Brands in UAE.
InOman, Renault is the number one European brand with 3 models in the top 5 of best European selling cars.
Pan GCC, the performance of Renault is sustained by a strong sales evolution in markets like Qatar with + 36%, Bahrain with +49% and Kuwait with + 138%.
Mustansir Lakdawala, Renault GCC Managing Director, said: “In the first six months of 2012, our brand performed strongly and faster than the market evolution which is a testimony of the quality of our product and services as well as the level of confidence and commitment of our distributors. In 2012, Renault will definitely hit a new sales record in the GCC and we are very confident that our brand popularity will continue to extend massively in the coming years.”
Benoit Turibe, Marketing Director, Renault GCC, said: “For the last 2 years, we have being very active in promoting the brand and its assets. We are now collecting month after month the benefits of this improved brand awareness and line-up familiarity among people looking for cars with perfect price, quality and features ratio. Our baseline “Drive The Change” means making the Renault Brand, its products and the ownership experiences unique. Renault stands for delivering to the young and cosmopolitan population of the GCC innovative and connected experiences that go far beyond the car. This is what being a people-centric company is about.”