Royal Jordanian today launched a new promotional campaign, which reflects RJ’s customers’ vision of their upcoming trips: comfortable and full of excitement. It comes in light with what RJ offers its passengers, a unique travel experience.
The campaign’s aspects reveal that when traveling RJ there is more than getting from one point to another. The airline’s brand inspires its passengers to create stories, and that there is more to be experienced, seen, sensed and lived.
The “Brand Destinations” campaign is slated to convey the non-typical, unique qualities that traveling with RJ brings to light. It shows that Royal Jordanian understands the minds of travelers and that they look for the stories behind the destinations.
The campaign also encourages passengers to detail their travel experience as an event stimulating body and soul, narrate the details of their flight and share its excitement with family and friends. This reflects the airline’s slogan launched two years ago, A World of Stories.
The new campaign shows its viewers that RJ distinguishes itself through competitive services that meet customers’ needs and expectations, particularly that RJ’s flights cover many destinations and are direct.
The campaign’s text and advertisements urge passengers to exhibit interesting feelings and thoughts about the country they wish to visit. It uses a series of vivid messages that extol the privilege of traveling with RJ while inviting passengers to steep in new experiences and discover the world and new civilizations and making friends with people of different nationalities.
The campaign ads are publicized in local dailies, magazines, outdoor signs and billboards, and on public transportation vehicles, as well as online and on social media channels.