Nabil Sawalha with some RJ staff members
In a series of celebrations marking Royal Jordanian’s 50th anniversary this year, Royal Jordanian launched on April 21 its official You Tube channel, releasing a brand new corporate campaign video.
The video announces the launch of Royal Jordanian’s You Tube channel www.youtube.com/RJAirline.The objective of the video is to explain RJ’s history and accomplishments over the past 50 years, highlighting the various programs and activities that brought the company and its employees to the level witnessed today.
Nabil Sawalha, a well-known Jordanian actor and comedian, is starring in the You Tube video, together with some RJ staff members. The location is the lowest point on earth: the Dead Sea.
The video’s message is that RJ, the national carrier of Jordan with its 50 years in the service of the country, takes off, grows and cares for its entire family.
A competition on Facebook and Twitter will take place to increase traffic to the channel and engage more users with this new platform.
Every day, for a week, a new question is uploaded on RJ’s social media channels; it could be about something Nabil Sawalha said or a detail that was clear in the video. To be able to answer correctly, users will be encouraged to watch the episode again. Then a random draw will take place for the correct answers, and five winners on each channel will be chosen. Prizes will also include air tickets.
Being the largest video sharing website and one of the biggest search engine on the Internet, YouTube has become an integral part of Internet users' online experience.
Since YouTube makes an excellent place for companies to attract more consumers and its reach is global, Royal Jordanian will be constantly sharing its newest services, destinations and events to familiarize the public with its undertakings.
Royal Jordanian always employs the marketing tools that mostly interact with its customers, in line with the international trend toward social media and interactive tools.