From the Press Conference
Samsung Electronics Levant, the world leader in consumer electronics and digital technology, and Hikmat Yassin Sons Co., announced the launch of its new Samsung 2013 Smart TV lineup in the Jordanian market in a press conference at the Sheraton Amman Al Nabil Hotel .
During the press conference the Audio Visual unit at Samsung Electronics Levant uncovered Samsung’s 85” Ultra HD TV. Revolutionizing the home entertainment industry, the new TV with its 85” immersive screen boosts the “Precision Black Pro” technology and delivers deep, real blacks as well as pure vivacious whites, and combines extremely high contrast ratio with Ultimate Dimming control functionality, to provide unprecedented definition in large-sized screens.
The 85" S9 combines a powerful sound system with a fast quad-core processor to ensure a premium experience and true multitasking capabilities between content and apps. The S9's 3-way 2.2 channel of integrated 120 watt power amps promises a full dynamic audio range adding a good audio experience to complement the UHD picture.
The S9 TVs come with integrated features to ensure best picture quality despite the source. The quad-core processor will properly scale all HD and Full-HD up-to Ultra High Definition (UHD), creating greater precision to the original content and real-life picture quality.
In the new 2013 smart TV line-up, Samsung Electronics has improved many smart interaction features, such as the added hand gestures to ease its usage among all family members. Additionally, the Samsung smart hub features 3 main panels: Applications, Social media and Multimedia that lists the videos and photos stored in the TV, allowing the consumer to enjoy playing games and working out on a training bicycle that can be connected to the TV.
The Samsung 2013 Smart TV combines attractive design with smart content and smart interaction features. Consumers can now have complete control of the TV through voice commands and hand motions through built-in camera at the forefront of the television set, allowing the user to turn the TV on and off, change channels, open applications and many others. In addition to the Smart Evolution feature that allows updating the TV, it will enable the consumer to easily enjoy the latest home entertainment technology year after year without having to buy a new set, through the Samsung development kit.
Samsung's new TV provides the smart content through three key features: Family story, Fitness and Kids. The Family story allows family members to share memos, photos, while Fitness gives the users specific sports programs, and the kids feature help children participate in educational activities and record their progress.
Commenting on the launch, Mr. Bumsuk Hong, President of Samsung Electronics Levant said: “We at Samsung Electronics strive to introduce the latest technology advancements, by releasing our latest flagship the 85’ Ultra HD TV that affirms our leadership in the home entertainment industry for seven consecutive years, and we aspire to progress and to continue our success, while the Samsung Smart TVs continue to advance and elevate the experience of home entertainment to a higher level, while our latest Samsung 85’ UHD adds luxury to the modern living room".
“Today we are pushing the boundaries, as the definition in the Smart TV is four times higher than other HD TVs, being the only TV that can upscale the content from HD to UHD upgrading its viewing capabilities.”, He Added.
Mr. Adli Yassin, the General Manager of Hikmat Yassin Sons Co. said: “We are proud to be partners with Samsung Electronics Levant’s success by launching the latest home entertainment devices in the Jordanian market, in the previous years we were able to gain the consumers’ confidence by our latest products offerings that fit their needs. And we are confident of Samsung's new range of smart TVs for 2013 success.”
The Audio Visual unit in Samsung Electronics Levant demonstrated the latest products in home entertainment, showing the smart characteristics, enabling the media representatives to experience Samsung’s Smart TV.
To compliment the 2013 Smart TV launch, Samsung Electronics Levant held a training workshop for its sales force in the major retailers and malls, aiming to introduce the latest home entertainment technology, and to provide them with the latest information on new technologies, to better serve the Jordanian consumer. The training session included a number of activities and was followed by a gala dinner hosting the Jordanian comedian Nabil Sawalha, who entertained the participants with his show and a session on Laughter yoga .