Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today its increasing market share in the PC Monitor category across the GCC, achieving the No.1 leadership position in Qatar and Kuwait.
According to market research firm IDC, Samsung achieved 42.21 percent market share in Qatar and 32.11 percent market share in Kuwait, securing the No.1 position in these markets. Samsung also reported healthy growth in these markets from Q4 2011 to Q4 2012 with 130.89 percent growth in Qatar and 72.96 percent in Kuwait.
Additionally, Samsung performed exceptionally well in the rest of the GCC with IDC reporting a 19.01 percent market share in the UAE, which equated to 114.12 percent growth from Q4 2011 to Q4 2012. In Bahrain, Samsung achieved a 31.19 percent market share and a growth rate of 119.85 percent from Q4 2011 to Q4 2012. In Oman, the company solidified a 25.22 percent market share and a growth rate of 76.15 percent from Q4 2011 to Q4 2012.
“Samsung’s significant growth across the region has been fuelled by our successful line-up of LED premium Monitors, such as the 550, 750 and Series 9 Monitor, which offer sophisticated functionalities and an enhanced multi-media experience for our consumers. We are very pleased that consumers in the Gulf are responding well to the launch of our premium Monitors and that this has resulted in Samsung securing the No.1 leadership position in Kuwait and Qatar,” said Raj Varma, General Manager of IT division at Samsung Gulf Electronics.
Recently Samsung launched its premium Series 9 Monitor (SB970) in the Gulf, which boasts ‘Natural Color Expert’ technology that offers consumers an accurate, true-to-life color and an ultimate viewing experience with 2560X1440 Wide Quad HD (WQHD) resolution. Each Series 9 Monitor comes with built-in calibration technology and is professionally pre-color tuned and ready to use for consumers. Samsung also brought the 550 and 750 Series LED Monitors to Gulf markets, which both utilize Mobile High Definition (MHL) technology, enabling users to instantly view their mobile content in Full HD on a larger screen size.
“As we move further into 2013 we expect to continue driving our market share across the GCC markets as we introduce new and innovative products that are in line with our customer’s expectations in the region,” Varma concluded.