Samsung Gulf Electronics Co. Ltd., a market leader in consumer electronics and a London 2012 Olympic Torch Relay Presenting Partner, today announced the regional launch of Samsung’s Torchbearer Nomination Campaign, which will be held from September 8-27, 2011. The selected Torchbearers will get a once-in-a-lifetime chance to participate in the coveted Olympic Torch Relay in the UK, just ahead of the London 2012 Olympic Games.
Speaking about the campaign, Mr. Young Soo Kim, President of Samsung Gulf Electronics, said that Samsung’s decision to sponsor the London 2012 Olympic Torch Relay stems from its commitment to have the Olympic Games experience available to everyone, “We are excited to be able to give members of our community the chance to be a part of a once-in-a-lifetime experience by participating in the biggest sports event in the world. The Samsung nomination campaign for Olympic Torchbearers is truly a great way to celebrate individuals who have taken that extra mile in life.”
Members from the region will be chosen through a judging process as Torchbearers for the London 2012 Olympic Torch Relay. The Torchbearers will be judged via an online nomination process. Any individual over the age of 12 can visit www.samsung.com and nominate anyone who has made a difference in their local community.
The nominations will be reviewed by a judging panel whereby the nominees will be notified by LOCOG in December 2011 if they have been pre-selected. The final nominated Torchbearers will be announced in February 2012. Samsung will also be selecting well-known regional personalities who have helped better their community through a closed-selection process.
Mr. Marco Vocale, Head of Corporate Marketing at Samsung Gulf Electronics, added that Samsung is inviting everyone to nominate their unsung heroes through the Olympic Torchbearer Campaign. “This is a great chance for individuals to nominate the people they admire and get them the recognition they deserve."
The London 2012 Olympic Torch Relay is a 70 day event marking the start of the Olympic Games. The Olympic Flame will be carried by 8,000 Torchbearers and pass through hundreds of communities in the UK, passing through landmark cities such as Bristol, Cardiff, Liverpool, Belfast, and Glasgow.
Samsung became a local sponsor of the Seoul 1988 Olympic Games. Since the Nagano 1998 Olympic Winter Games, Samsung has been a Worldwide Olympic Partner in the Wireless Communications Equipment category, and has also been a strong supporter of the Olympic Torch Relay, having participated in the Torch Relays of Athens 2004 Olympic Games, Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games. As one of the three Presenting Partners of the London 2012 Olympic Torch Relay, Samsung will play a key role in delivering the excitement through its smart technology and enabling everyone around the world to take part in the historic moment.
Samsung launched its London 2012 campaign “Everyone’s Olympic Games” alongside Samsung’s Global Olympic Games Ambassador David Beckham in June 2011 and hopes to offer memorable experiences to more people than ever before.