Samsung Electronics Co., Ltd. announced a strategic partnership with music streaming service, Spotify. More than 10 million Spotify Premium users will now be able to control their Samsung speakers directly from the Spotify app. Samsung Wireless Audio Multiroom is the first product in the world that will let Spotify Connect stream music to more than two speakers, enabling stereo or multi room listening.
“More than ever before, Samsung is giving consumers seamless ways to better integrate sound and music in their daily lives,” said Eric Jung, vice president of the visual display business at Samsung Electronics. “We are excited to bring Spotify’s premium streaming music service to our Wireless Audio Multiroom ecosystem. It gives our customers more options to connect to and customize their favorite music taking the listening experience to the next level.”
Samsung and Spotify are working together to make it easier for consumers to unleash the music from their portable devices to the powerful speakers in the Samsung Wireless Audio Multiroom ecosystem. The partnership allows millions of music-lovers to enjoy music from Spotify’s curated playlists, personalized radio and huge catalogue of songs in any room of the house. And the two partners will be offering various joint promotions that users can access both online and offline.
Samsung’s Wireless Audio Multiroom can be used alone or wirelessly with other Samsung devices, including TVs, Sound bars, Home Entertainment Systems and Blu Ray Players via Wi-Fi to create a multi-room audio system. The speakers are controlled from a downloadable app and facilitated through easy plug-and-play installation. With NFC functionality, pairing has never been easier, allowing consumers to simply tap their smartphone to the Wireless Audio Multiroom to instantly play music from their mobile device.
Samsung is committed to providing customers with an even richer listening experience, and will continue to expand the pool of music streaming services, giving users more options to be more in tune with their music and entertainment passions.