Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, today announced the availability of Yala, a free Arabic music content application, which can now be downloaded on Samsung’s SMART TV’s adding to the growing local content available.
Yala is an Arabic audio and video streaming application that lets consumers stream over 120,000 music tracks and 5,000 videos without paying a penny. Users can create their own library by setting up playlists adding albums, artists and radio channels.
The app does not restrict the number of times that users listen to a track, providing a seamless experience for users looking for high quality Arabic music on their devices.
Within the Gulf, Samsung has been committed to developing local Arabic language content applications for its consumers. Samsung currently features over 400 applications that have been tailored to consumers in the Gulf, which can be downloaded to Samsung’s smart devices. The Yala application’s availability on Samsung’s SMART TVs is a new development offering consumers the ability to stream and enjoy Arabic music content from the comfort of their home. The Yala App is also available on Samsung Smart Phones and Tablets for Free.
“We welcome the introduction of Yala to our growing list of Arabic applications available for our consumers. We have witnessed a huge interest in localized applications on our SMART TVs, with the top downloaded apps in the region featuring those with Arabic content.” said Mr. Vinod Nair, General Manager, AV Business at Samsung Gulf Electronics. “We are placing a focus this year on increasing the amount of local content available on our SMART TVs and providing new and more integrated experiences for our consumers in the Gulf.”
“We’re excited about this special partnership with Samsung SMART TVs which delivers the Yala experience with an amazing innovative quality, in every living room around the world. With this unique deal, Yala users can now access legal, free and unlimited music through their TV sets.” said Mr Patrick Chassany, Founder and CEO of Yala Music. “With this alliance, users will enjoy rich audio and video content, gaining access to the largest digital catalogue of Arabic music at home.”
Samsung has recently extended its Video and Audio content offering consumers in the region a wider variety of entertainment content. SMART TV Video and Audio apps are increasing in popularity in the region; Samsung’s TV division expects that this trend will continue growing into 2013 with recent research indicating that from the total time spent using SMART TV applications, 88 percent of the respondents time is being dedicated to video streaming and audio almost 90 minutes a day.