Marco Gerazounis, Senior VP Middle East North Africa & Turkey, Software AG
At CeBIT 2012, Software AG will be demonstrating how customers from various sectors are implementing excellent business processes and achieving their business goals faster. Engaging IT projects and numerous case studies show visitors how important rapid responses are in the digital business world of the future. Visitors can test their own personal reaction times with a Formula 1 simulator at the booth.
Marco Gerazounis, Senior VP Middle East North Africa & Turkey, Software AG, said: “At CeBIT 2012, we will be presenting various case studies and practical examples that demonstrate how Software AG’s cutting-edge solutions have empowered businesses worldwide to become more efficient and productive. The upcoming exhibition will certainly serve as an excellent platform to reaffirm Software AG’s reputation as the global leader in Business Process Excellence, while adding momentum to our plans in various global markets, particularly here in the Middle East.”
Software AG is upholding CeBIT’s main theme, "managing trust," with its Cloud Ready strategy for cloud-based IT solutions. The objective is to strengthen trust and security in the digital world, ensuring progress and growth for organizations worldwide. To do this, Software AG is developing a secure range of products for cloud computing, in which various webMethods products are bundled with solutions from American manufacturer Layer 7 Technologies. With the Cloud Ready strategy, customers can combine different cloud models—such as public cloud, private cloud, and hybrid cloud—and procure IT services as “cloud services.” The flexibility achieved here allows the appropriate use of new and existing cloud products and meets the diverse security needs of industry and public administration.
In addition, Software AG’s booth partners from Deloitte—a globally active management consulting and auditing firm—will be presenting the results of their recent TrustIT study. The international survey about IT security examines the relationship between businesses and external IT partners in the framework of ecosystems networked across companies; it shows that companies today transfer a large part of their added IT value to external partners. They generally rely on standard controls for security. Partnership requires solid mutual trust.
Innovations lead to victory
New technologies and increasing digitalization are making enterprises more and more efficient while accelerating processes. In the future, innovations will be pursued in organizations across networks in a globalized world, rather than within individual companies. In this participatory world, speed is the key success factor. In the long term, only those companies that can quickly adapt to new technologies will be successful. At CeBIT, Software AG will be highlighting some engaging, real-world examples and presenting current solutions for efficient use of new technologies.
Bom dia, Brasil!
This is the first year that a South American country—Brazil—has been the official partner of the world's largest IT tradeshow. At the Software AG booth, representatives of PDG S.A.—Brazil’s largest construction and real estate company—demonstrate how they succeeded in lowering the time required for a credit check process from weeks to hours.
New technologies: Developing mobile solutions more quickly
The diversity of mobile devices makes integrating them into business processes costly and time-consuming. Companies can use the webMethods Mobile Designer solution to develop a single version of their application, which they can then use on any mobile device—from iPad to Android and BlackBerry—without additional development.
Showcases: Accelerating processes in the digital administration, energy, and construction industries
The various exhibits at Software AG’s booth give visitors a real picture of excellent business processes. An example is a new reference project to speed up heavy load transportation between Germany and Austria, which provides information on how authorities benefit from digital management processes. The German state of Bavaria worked with Austria to develop a solution that speeds up the lengthy approval processes for transporting goods. On the basis of seamless processes and Software AG technologies, trucks will be able to cross the border more quickly in the future. Beyond its main booth in Hall 4, Software AG is represented in the Public Sector Parc (Hall 7 Booth C14 ); this booth focuses on digital administration and Software AG’s many offerings for modern e-government.
Process excellence for smart grids: In an example for smart grids, Software AG shows how to use its webMethods Business Events and ARIS Mashzone products to network the various participants in the energy market at the process level.
The Construction Process Excellence showcase for the construction industry was developed in cooperation with the Darmstadt University of Technology. It demonstrates how companies can use construction-logistics events to derive current data to provide timely control of the construction process, thereby improving the overall processes of all companies involved in construction.
Speeding toward victory
A genuine Formula 1 car with a driving simulator awaits race-fan visitors at the Software AG booth. Drivers’ times for the virtual racetrack are incorporated into the overall standings, which are available via mobile app. The fastest drivers will receive fantastic prizes.
Press conference and roundtables
As usual, Software AG’s international press conference will take place on the Monday before the official start of the trade show, March 5, 2012, at 3:30 pm in room 11 of the Convention Center at the Hanover exhibition center. In addition, Software AG will be holding topic-oriented roundtables for the trade press starting on Tuesday, March 6, 2012, covering the topics of enterprise business process management, mobile solutions (integrating mobile applications with SOA and cloud computing into enterprise IT), as well as on business use of social media technologies.