Stephan Geyer, Regional Sales Director, Software AG
Software AG has recently announced the establishment of an Intelligent Business Operations (IBO) unit to enable organizations to rapidly respond to big data insights. The technology produced by this unit enables continuous 360° visibility into a running business, including monitoring the performance of business processes and identifying opportunities and risks, combined with the ability to act on these business trends immediately.
IBO-powered solutions, already in use at blue chip customers, offer immense business benefits to organizations in the Middle East via:
Protecting revenue streams and reputation - identifying and solving impending risks with service delivery before impacting customer satisfaction.
Seizing real-time revenue opportunities - competitiveness based on applying highly personalized sales and marketing promotions to the right mobile customers in exactly the right location at exactly the right time.
Cost control through optimal operational efficiency - continuously adjust the course & speed of business processes.
Real-time, continuous Risk Management - identify and mitigate potential regulatory violations before they occur.
“Future business success will be based on the ability to detect opportunities in real-time and react to them while that opportunity still exists,” said Software AG CTO for Intelligent Business Operations and Big Data, Dr. John Bates. “This will deliver benefits to provider and consumer alike, no matter what the industry, as operational bottlenecks are removed, costs fall and customer experiences are managed to the level of individualized services. Digital enabled business models are necessary for business success and survival.”
Software AG’s Intelligent Business Operations platform brings together a number of leading products into a single in-memory platform. These include Terracotta Universal Messaging and Big Memory for communication, storage and analysis of in-memory big data, Apama for continuous analytics and intelligent actions to find and respond to opportunities and threats, and Process Performance Management (PPM) and Optimize to track the historical and live performance of business processes against agreed service levels and Presto for visualization and exploration of business patterns.
By combining these products, IBO enables organizations to move quicker than their competitors, analyzing both real-time and historical data, visualizing the resulting business insights and providing dynamic business processes to rapidly implement the subsequent business decision – all on the same platform.
“Next-generation business processes in the Middle East are looking beyond efficiency and affordability as they adjust to changing market trends and customer dynamics. The IBO platform enables organizations to integrate real-time intelligence with real-time analytics and decision management technologies for faster decision making, better customer service and risk avoidance to secure a competitive advantage,” concluded Stephan Geyer, Regional Sales Director, Software AG.
Supporting this strategic initiative, Software AG has released several new product versions in the Middle East to reflect the required integration of IBO products. This includes the release of version 5.1 of its Apama platform, version 9.5 of Universal Messaging and version 4.1 of Terracotta BigMemory.
With these new releases, real-time applications built using Apama 5.1 can natively read and write to the premier in-memory big data management capability – Terracotta BigMemory. This ensures that the largest data volumes can be analyzed, producing the richest possible dataset the moment it is required. Furthermore, the native messaging layer for Apama and Big Memory is now Universal Messaging – Software AG’s low latency messaging platform, allowing big data to be accessed and distributed to and from any device, platform or application across the enterprise, in real-time. BigMemory 4.1 also adds additional capabilities for in-memory computing, including extended support for .NET/C# and C++ clients and SQL for querying in-memory data beside its JAVA care support. Software AG also introduces BigMemory Hybrid to allow customers to exploit Flash-based storage as an extended in-memory tier- resulting in lower TCO and the same predictable, low latency access at scale, available with pure DRAM-based systems.
Apama 5.1, Universal Messaging 9.5 and BigMemory 4.1 are now available in the Middle East.