Marco Gerazounis, Software AG
Software AG has announced the publication of Process-Driven Master Data Management For Dummies, Software AG Special Edition. The book, written by Software AG executives, highlights a unique approach to MDM known as “Process-Driven MDM”. Designed by Software AG, “Process-Driven MDM” makes master data management a business priority and unites IT and business managers in realizing the goal of high quality master data in business processes. Process-Driven Master Data Management For Dummies outlines traditional MDM techniques and shares a better solution for gaining true business value. It also details the three essential pillars of “Process-Driven MDM”.
“Businesses today realize the burning need for clean and consistent data. But they struggle to get MDM programs off the ground and to prove the value of MDM. The reason is that they approach MDM from a wholly IT perspective, focused on improving the quality of data,” said Jignesh Shah, co-author and Vice President of Business Infrastructure Products & Solutions, Software AG. “In Process-Driven Master Data Management For Dummies, we describe how MDM is about more than just cleaning up databases, it’s about making your business processes—and your overall business—run efficiently. The book debunks technical myths and covers new methodologies that link MDM directly to enhanced efficiency, profitability and increased customer satisfaction.”
Software AG’s “Process-Driven MDM” approach illustrates why MDM should be owned by business stakeholders and focus on business processes. Take for example a manufacturing company faced with a large number of incorrect product codes in its inventory. Process-Driven MDM looks at the order taking process and how MDM can reduce the number of incorrect orders instead of focusing on a data metric (number of incorrect codes). The objective of Process-Driven MDM is to improve business processes by pinpointing and improving the quality of data used in the process. Process-Driven MDM creates tangible ways to measure MDM ROI and guide MDM investment.
“Process-Driven Master Data Management For Dummies takes the important step of embracing the fact that effective MDM programs need to address business processes as well as data, said Andy Hayler, CEO of The Information Difference Ltd, a leading independent MDM analyst firm. “It contains much useful advice for those contemplating the MDM journey.”
Process-Driven Master Data Management For Dummies is co-authored by three subject matter experts from Software AG: Jignesh Shah, Vice President of Business Infrastructure Products & Solutions, who is a frequent speaker and also the co-author of SOA Adoption For Dummies; Mathew Manathara, Vice President of Global MDM Solutions, who heads the MDM Competency Center at Software AG; and Alexander Hoeppe, Solution Owner for Product Lifecycle Management and MDM Software AG Consulting, who helped build the comprehensive process-driven MDM and PLM methodologies.