STC leverages on its pioneering position to foresee the future of the telecommunication industry and to explore new development trends in technology, tools and services that the company can adopt and utilize to identify its awareness outreach strategy based on its ability to stimulate change, and to pave the way for a customer-centric culture and facilitate interaction and exchange of views with customers on social media channels.
STC accentuated its competitive edge through its channels on Facebook and Twitter which acted as rich platforms for closer interplay with customers. STC employs these pages to fulfill the needs of both internet and telecom users and to encourage interaction that steps beyond hidebound limits and gains more ground in the social media arena.
With the advent of the transformation of STC into a global group, it has spearheaded a top niche in the social media world that took the form of powerful corporate presence in terms of value and objectives. STC, on a daily basis, propagated its Facebook, YouTube and Twitter followers and fans in a viable and flexible approach that fulfills the ever changing demands of social media followers gasping for the new tools and mechanisms of the social media industry.
Visual-audio content is the compass that guides the direction of interaction between STC and its customers, furthermore, it is the sustenance of awareness of pluralism and mode of presentation, as this was apparent through interactive campaigns launched by STC via its social media portal. The campaign took the form of student research programs, drug abuse and societal sympathy messages which had a very good impact throughout the local community and helped solve problems and deliver missions.
Social media channels messages are categorized into platforms providing promotional and marketing contents and other platforms adopting part of societal education responsibility by using content – focused interactive tools highlighting and illuminating neutral and positive configurations and themes.
Forecasts and Studies:
The full understanding of customers' expectations, lifestyle and the complete mastery of the value and weight of social media in modern world are all steps towards sustaining STC’s digital infrastructure on the regional scale. This was manifested by the recent Gulf Business report which crowned STC as the most influential social media telecom brand in the Kingdom, and the most followed telecom provider in social media channels in the Gulf region.
Figure-wise, STC’s fans on Facebook reached 745,000, and followers on Twitter reached 352,000. STC sustained powerful presence on YouTube with viewers exceeding the 7.1 million mark. Socialbakers, one of the leading digital companies in the global scene, published a report on corporate performance in social media networks from December 2011 to June 2012. The report revealed that STC’s Facebook page ranked 40 globally in terms of the level of interaction with its fans, beating in this regard its closest local competitor by 22 ranks. STC’s twitter page was no less successful, making it to global top 3 in this regard, and overshadowing its closest competitor by 3 ranks in the local market. In addition, the company ranked 6 globally on YouTube, with an increased viewership by about 71.4% during the period from December 2011 until June 2012, compared with numbers from the same period last year, overshadowing in this regard its closest competitor by 8 ranks in the Kingdom’s telecommunication industry. Consequently, these results attained more credibility to STC’s transparency and interaction with all its audiences.
Furthermore, STC is the only corporate entity in the telecom sector that provides “after-sale” services via the social networking platform. The tools that the company provides on the social networking platform are of vital importance to STC’s customer service, through which the company is able to provide technical support to more than 1000 customers per day, and to answer their questions and concerns, and to respond to their complaints by interacting with them on its Facebook and Twitter channels as orchestrated by teams of enthusiastic staff members operating in conformity with rigorous content and community service standards.