Tamkeen concluded a series of consultation sessions around its proposed 2015 operational plan. The outcome of the sessions, which were conducted with 10 sectors from the private sector, will be integrated into the operational plan and presented to the Board of Directors at the end of December 2014.
The consultations were held in the form of focus groups in order to get deeper insights into the needs of each individual sector and adapt Tamkeen’s existing and proposed support programmes accordingly. The participating sectors included Media & Communication, Finance & Business services, Education & Training, Healthcare, Hospitality & Tourism, Manufacturing & Oil & Gas, Retail & Wholesale Trade, Real Estate & Construction, Transport & Logistics, and Agriculture & Fisheries.
Commenting on the sessions, Dr. Nasser Ali Qaedi, Senior Manager - Planning & Business Development said: “Tamkeen is always working towards adapting to changing market needs and requirements, therefore public feedback, opinions and recommendations is absolutely essential in formulating our strategy and future plans. These Operational Plan feedback sessions will allow us to gather specific sector-based feedback that will ensure that our programmes are tuned to match the latest trends and developments in each respective industry.”
Each session included outlining the main components of the 2015 operational plan, which aims to convert Tamkeen’s 2015 – 2017 corporate strategy into a workable action plan, as well as highlighting the achievements and plans concerning the corporate strategy’s key pillars: improving customer service, enhancing quality, and maximising impact.
Also presented to the sectors was the new customer segmentation in which Tamkeen divided enterprises and individuals into 6 distinct segments depending on the growth phase of their business or career respectively. Each of these segments will have a set of customised packages which address their specific growth needs.