Students competing in Tamkeen’s “Mashroo3i” Youth business Plans competition will be given the opportunity to showcase their business prototype to the public from 12th to 14th July 2012 in Bahrain City Center’s ground floor. In this regards, Tamkeen cordially invites the general public to visit Mashroo3i open exhibition at Bahrain City Centre during the weekend.
The competition, launched in February of this year as part of Tamkeen’s drive to foster the entrepreneurial culture within Bahraini youth, attracted around 232 student teams. Out of these, 60 teams were shortlisted based on the quality of their business ideas. The shortlisted teams were assigned Mentors who provided practical training on preparing their business plans for a period of 6 weeks, followed by live presentations by each team in front of a panel of expert judges.
Out of these 60 teams, 30 teams were initially meant to be selected for the final Business Prototype phase. However, during the evaluation round where 40 teams made a live presentation of their Business Plans, the Judges decided that only 25 teams were qualified to go through to the prototype phase based on the quality of their business plans and individual presentations.
These students will be showcasing their business prototypes during a live exhibition at City Center. This would provide the opportunity for the public to view the interesting business ideas in action and to witness first-hand the potential of Bahrain’s budding youth entrepreneurs.
Public voting will play an important part in selecting the best teams. The public can cast their vote at the exhibition itself or by visiting (www.facebook.com/mashroo3i).
In addition to the top 3 highest scoring teams, prizes will be given to the teams scoring the highest points in 7 individual categories. These are: the Best Business Plan, Most Innovative Business Model, Best Marketing, Best Product/Service Innovation, Best Product/Service Design, Most Responsible Business and Most Charismatic Entrepreneur/s. The winners will be announced on the last day of the exhibition i.e. on 14th July 2012.
An awareness campaign has been launched to invite the public to vote for the best business prototypes. The campaign showcases some of the actual Mashroo3i participants aspiring to win the trophy through their business ideas. The lively collage-style concept uses the online social media as well as outdoor media to promote the shortlisted teams.
The Mashroo3i Awards has been successful in its objective to ignite a passion for entrepreneurship among participants. Bahraini youths have benefited from the rich learning experience provided by the Competition’s innovative format; involving mentors, reputed entrepreneurs and experts in the field of business and enterprise.