Tetra Pak stand at Gulfood 2013
Tetra Pak, the world leader in food processing and packaging solutions, has won the ‘Best Stand’ Award at Gulfood 2013, the world’s largest annual food and hospitality exhibition held in Dubai.
Khaled Ismail, Global Brand Director of Tetra Pak and Negar Sedghi, Marketing Director, Tetra Pak Iran & Gulfood project leader, received the award at the award ceremony.
Recognised for having the best trade stand above 100 square meters, Tetra Pak is located at Concourse 2 and with its innovative design showcasing its product portfolio, cutting-edge technologies, future concepts and a gallery area, including tasting stations, closures and opening stations and seminar rooms.
Khaled Ismail said: “The Tetra Pak stand has been designed as a three dimensional interpretation of the spiral graphics which are part of the company’s corporate identity. The flowing shapes aim to represent the liquid in Tetra Pak packages.”
“The open design serves as a deliberate, entry to the stand. The Product Fountain centrepiece to the stand is not only eye-catching; it represents the depth of the company’s commitment to the Middle East and to the width of our product range.”
He added: “Receiving the Best Stand Award is a testament to the team’s effort and creativity in highlighting the world-class competencies of Tetra Pak. On behalf of the Tetra Pak team, I extend our gratitude to the organisers of Gulfood and the international panel of independent industry experts, who selected our stand for the award.”
Organised by The Dubai World Trade Centre (DWTC), the awards were judged by an international panel of independent industry experts and attracted a record number of entries in 24 categories. The ‘Best Stand’ category is an entry for all exhibition and recognises who made the most significant effort in designing and building their exhibition stand.
Trixee Loh, Senior Vice President for Dubai World Trade Centre, organiser of Gulfood said: “Both the level of interest and quality of submissions we have received for the awards has been exceptional. It is exciting to see regional players in the food and beverage industry raise the bar for excellence and innovation every year. As Gulfood continues to remain the largest annual food and hospitality trade show in the world, it is important to recognise those companies that contribute to the development of the industry through their creativity and inventiveness.”