Mr. Dennis Jönsson, President and CEO of the Swedish food and beverage packaging giant Tetra Pak, visited Tetra Pak Arabia operations in Jeddah, Riyadh and Dubai as part of the company’s efforts to expand the business in the GCC and Yemen.
During a media round table held in Riyadh, Mr. Dennis Jönsson discussed Tetra Pak’s plans and expectations for Saudi and the regional market.
Jönsson pointed out that Saudi Arabia is the only country in the region that has a full-fledged production facility for packaging material and straws in Jeddah. Tetra Pak Arabia covers the GCC and Yemen which have witnessed an increased demand for healthier and advanced technologies in the food and beverage packaging industry.
“With increasing demand and awareness from both governments and consumers on the importance of healthier packaging alternatives, the region represents potential opportunities for Tetra Pak which aims at Protecting What’s Good with a record of experience that dates back to 1953 and a reach to billions of people in 170 countries”, stated Jönsson.
“Last year, Tetra Pak globally achieved a net sales worth of 11.16 Billion Euros. Tetra Pak Arabia supplied more than 7.2 billion packs to customers in the Arabian Peninsula, equivalent to more than 100 packs per consumer”, he concluded.
Dennis Jönsson also mentioned during the media roundtable that Tetra Pak is adapting its operations to be able to meet the demands of customers in a more challenging environment.
Also attending the media round table was Mr. Jan Juul Larsen, Tetra Pak Arabia’s Managing Director. Larsen pointed out that Tetra Pak Arabia and particularly in Saudi Arabia has witnessed a noticeable growth as a result of the company’s focused approach and strategy. “We expect a window of investments in the food & beverage industry worth of 500 million USD in the next couple of years, 60% of which are in Saudi Arabia alone”, stated Jan Juul Larsen.