Claudio Iurilli, Regional Marketing Director - Middle East, India, & Africa, Jotun
Jotun’s innovative Lady Design brand was launched this year and offers six exciting new collections that empower their consumers to show off their distinct personalities on the walls of their home. Based on the latest market needs and trends, the collections were created in collaboration with renowned celebrity interior designer Mona Hussein.
Mona explains further, “People are demanding a lot more these day. They don’t just want the same old boring thing everyone else has. They want something unique, something distinctive, and something that shows off their individual sense of style. And by offering customers creative ways to reflect these needs, Lady Design from Jotun creates endless new options and possibilities.” She also highlights the benefits of wall design, “With a wall design you could easily replicate the effect of an expensive art piece. It’s also great if you need to add texture to a space. With design wall paints it’s so easy to replicate a natural material at a reasonable cost, and best of all its changeable so you can always replace and update it quite easily whenever you get a bit bored.”
The Lady Design Collections offer six distinctive worlds of style, colour, texture and inspiration – ensuring a look for every personality. There’s the rustic, nature-inspired look of the Natural Collection; the rich, Arabian vintage inspired look of the Elegance Collection; the calming, seaside-inspired look of the Oceanic Collection; the cutting-edge, bold appeal of the Modern Collection; the timeless, ancient stone-inspired look of the Historic Collection; and of course the urban, art-inspired look of the Galleria Collection.
Claudio Iurilli, Regional Marketing Director - Middle East, India, & Africa, Jotun sums up the essence of the Galleria Collection, “This collection brings a touch of Soho to your home décor. Its stylish atmosphere is rich in colours and textures, and your walls can stand alone as individual marvels, or connect as one overall masterpiece.”
Iurilli also expands on the type of personality that would be attracted to the Galleria Collection, “This is someone who’s looking for something real and authentic. They don’t do fake or pretentious and would far rather be strolling down the backstreets of London or Old Town Barcelona than sitting in some over the top, flashy hotel.”
The various designs in the Galleria Collection include MASTERPIECE, a versatile wall design with a rough, raw appeal that’s reminiscent of an art gallery; NO BOUNDARIES, an urban, industrial tone that works well in kitchens; LOFT, a design that creates a very soft feeling in the bedroom, without losing its contemporary edge; RELAXATION, a design with calming shades of blue and purple made using a unique technology that changes colour depending on the light and the angle from which it’s viewed; and finally ART, which is evocative of the aged, untreated walls of industrial spaces.
The Galleria Collection is clearly created for consumers who want something real to connect to, and who want their walls to highlight their uniquely authentic take on life. By addressing this consumer need, Lady Design from Jotun is innovating the way forward in the wall design paints segment.