Nespresso coffee capsules
Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its success story with the opening of its third boutique in the United Arab Emirates, specifically in Dubai at the Mall of the Emirates in addition to its already existing boutiques in Dubai Mall and Abu Dhabi Mall.
Located at the Mall of the Emirates, the Nespresso Boutique will serve a discerning clientele in one of the world’s largest shopping and entertainment destinations, which is home to the world’s most luxurious and fashionable brands.
Nespresso is a highly regarded world renowned brand, and the Mall of the Emirates boutique will be instrumental in reinforcing the company’s trilogy concept: a wide selection of single-serve Grand Cru coffees, smart coffee machines and unmatched personalized service. More than 10 million Nespresso Club members are loyal to the brand, which is present in more than 40 countries.
“We are proud to introduce this revolutionary new retail model to the region. Nespresso prides itself on offering the ultimate coffee experience, which includes informed and personalized engagement with each and every customer. With this new boutique we have taken the in store experience to a new level. From tasting of our range of Grand Cru coffees to the discovery of our latest machines and accessories, every need will be met in a unique and personalized way,” commented Jean-Marc Dragoli, Market Director of Nespresso Middle East Africa and Caribbean.
Similar to the company’s Boutiques worldwide, the Mall of the Emirates Boutique is staffed with Nespresso Coffee specialists to help guide consumers through the varied selection of award-winning single-serve coffee machines and 16 Nespresso Premium Blends. The Boutique will also offer a range of accessories, as well as Special and Limited Edition coffees and products.
“This new address is a direct response to consumer demand offering Nespresso coffee lovers premium coffee capsules in a new luxurious mall” said Jean Zoghzoghi, General Manager of Perfetto, the exclusive distributor of Nespresso in UAE “While our customers are accustomed to ordering via the Nespresso Customer Relationship Center, or by visiting the boutique at the Dubai Mall, an additional retail outlet allows them to fulfill their needs at their nearest location.”
Sleek and stylish, the Boutique offers a warm, inviting environment in which customers can comfortably peruse Nespresso’s full range of machines and products. Customers will also be able to sample Nespresso’s Premium Blend coffees in the boutique’s Coffee Room, created for visitors who wish to enjoy the ultimate Nespresso coffee experience by immersing themselves in the art of Nespresso coffee tasting.