Market Share of Toshiba in Saudi Arabia
Toshiba Gulf FZE is the number one vendor for Notebook market sales in Saudi Arabia according to the latest International Data Corporation’s (IDC) CY 2013 final results.
Toshiba maintains the top position in KSA for three consecutive years with a high market share of 24 per cent for CY 2013. Within the GCC region, Toshiba holds 17 per cent market share in CY 2013.
“Our continued efforts to develop and offer innovative products, services and programmes towards our customers and partners have driven us to strengthen our position in the market. We’ll continue to support our customers with value added services and a range of mobile computing solutions to further enhance customer satisfaction,” shares Santosh Varghese, General Manager, Digital Products & Services, Toshiba Gulf.
In 2013, Toshiba introduced a wide range of platforms across its laptops, Tablets, All-in-One PC, and Ultrabook including its first convertible Ultrabooks – the Satellite U920t & the Portégé Z10t, which has helped address a complete range of customer requirements, from entry level, to experienced and professional users.
“In spite of the tough market situation especially in second and third quarter of 2013, Toshiba has been able to increase its market share in KSA, and sustain the top position in the biggest market in the region for three consecutive years due to unprecedented innovations we introduced in our latest products, and our healthy channel partnerships,” remarks Varghese.
Toshiba’s sell out driven strategy has proven to be a success. This has helped in keeping the days of inventory healthy, in addition to proper management of inventory, lifecycle and channel cash flow. The active monitoring of the lifecycle of the products has guaranteed the sell-through process and has enabled Toshiba to ensure that the stocks in the channel are refreshed with the latest Toshiba products.