Semiconductor & Storage Products Company today announced that it will exhibit its latest semiconductor and storage products and technologies at ELEXCON 2015. The Hi-Tech fair for electronic components, systems and applications will be held at Shenzhen Convention & Exhibition Center from November 16 to 21. Toshiba will highlight automotive solutions in three areas; “Safety Driving”, “Environment” and “Infotainment” under the unifying concept of “Automotive in Smart Community”.
Outline of ELEXCON 2015
1. Date: November 16 to 21, 2015
2. Venue: Shenzhen Convention & Exhibition Center
3. Booth No.: Hall2 - 2D67
4. Main Exhibitions:
(1) Safety Driving:
Exhibits will spotlight Toshiba’s broad automotive semiconductor line-up designed for “Safety Driving”, including Advanced Driver Assistance Systems (ADAS) functions.
Image recognition processors for automotive applications that can concurrently excute multiple recognition applications will be introduced to the Chinese market for the first time. Automotive display controller “Capricorn™” and other leading-edge solutions will also be showcased.
Toshiba will display its extensive line-up of analog ICs and power devices contributing to the environment. Motor control solutions including analog ICs that achieve the industry’s top-class  low ON resistance and highly efficient discrete devices supporting the AEC-Q100/101 standards will be showcased.
Toshiba will introduce its latest wireless and memory/storage technologies for use in infotainment systems that aim to realize a comfortable and fun driving experience.
Bluetooth® car audio solutions, Bluetooth® SMART wearable solutions integrating NFC Tag/Wireless LAN/Biosensor functions, storage solutions using NAND flash memory, shock-resistant HDDs, products using the “TransferJetTM“ close proximity high-speed wireless transfer technology and the “FlashAirTM“ wireless LAN SD memory card will be featured.
 As of November 2, 2015. Toshiba survey.
 AEC：Automotive Electronics Council
* Capricorn and FlashAir are trademarks of Toshiba Corporation.
* Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. and is used under license.
* NFC Tag products are produced under license of Sony Corporation’s FeliCaTM Lite-S technology.
* TransferJet is a trademark licensed by the TransferJet Consortium.
Technical Marketing Promotion Department
Information in this document, including product prices and specifications, content of services and contact information, is current on the date of the announcement but is subject to change without prior notice.